Privacy policy

Last updated: November 10, 2025

WEL Nutrition LLC (“WEL,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). WEL is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. If there is any conflict between this Privacy Policy and our Terms & Conditions, this Privacy Policy governs with respect to how we collect, process, and share your personal information.

By using or accessing our Services, you acknowledge that you have read and understand this Privacy Policy.

Section 1 – Personal Information We Collect or Process

“Personal information” means data that identifies or could reasonably be linked to you. It does not include anonymous or de-identified data. Depending on how you interact with the Services and where you live, we may collect or process:

  • Contact details: name, billing/shipping address, phone number, and email.
  • Payment information: credit/debit card details, billing info, and transaction data (processed securely by Shopify or other payment processors).
  • Account data: username, password, and preferences.
  • Transaction history: items viewed, added to cart, wishlisted, or purchased.
  • Communications: messages sent to customer support or marketing channels.
  • Device and usage data: IP address, browser type, operating system, and site interaction metrics.
  • Marketing and analytics data: cookies, pixel tags, and ad-tracking identifiers to help us understand engagement and improve performance.

We may also draw inferences from this information (e.g., preferences, purchase patterns) to tailor your experience.

Section 2 – Sources of Personal Information

We collect personal information from:

  • You directly, when you create an account, make a purchase, or contact us.
  • Automatically, through cookies, pixels, or analytics tools when you browse our site.
  • Service providers, such as payment processors, fulfillment centers, or marketing vendors acting on our behalf.
  • Partners or affiliates, such as Shopify or advertising networks that support our business.

Section 3 – How We Use Your Personal Information

We use your personal information to:

  1. Provide, personalize, and improve the Services, including order fulfillment, account management, shipping, and returns.
  2. Process payments and transactions securely through trusted partners like Shopify Payments or Stripe.
  3. Communicate with you, including customer support, confirmations, product updates, and marketing messages.
  4. Market and advertise, including sending promotional materials, personalized offers, or targeted ads (subject to your consent and opt-out rights).
  5. Ensure security and prevent fraud, including detecting suspicious activity or protecting user accounts.
  6. Comply with legal obligations, including tax, record-keeping, and regulatory compliance.

We may aggregate or anonymize data for analytics and service improvement, ensuring it cannot identify you.

Section 4 – How We Disclose Personal Information

We may share your personal information as follows:

  • With Shopify – to operate and support our online store infrastructure.
  • With service providers – for payment processing, order fulfillment, marketing, analytics, and IT support.
  • With business partners – for marketing or advertising purposes (subject to your opt-out rights).
  • With affiliates or within our corporate group – for internal business and operational purposes.
  • For legal reasons – to comply with law, respond to lawful requests, or protect our rights and users.
  • In business transactions – such as mergers, acquisitions, or bankruptcy events.

We do not sell personal information, but we may “share” it as defined under certain privacy laws for targeted advertising.

Section 5 – Relationship with Shopify

Our store is hosted on Shopify, which collects and processes certain personal information to provide the Services. Shopify may use aggregated merchant and shopper data to operate and improve its platform.

Section 6 – Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep your cart and session active.
  • Understand site traffic and engagement.
  • Personalize offers and recommendations.
  • Deliver targeted advertising.

You can manage cookies through your browser settings or opt out of targeted advertising through your privacy preferences or the Global Privacy Control (GPC) signal if supported by your jurisdiction.

Section 7 – Third-Party Links and Integrations

The Services may include links to third-party sites (e.g., Instagram, TikTok, or shipping carriers). We are not responsible for their privacy practices. You should review their policies before submitting any information.

Section 8 – Children’s Privacy

Our Services are not intended for children under the age of majority in your jurisdiction. We do not knowingly collect or sell data from minors under 16 years old. If you believe a child has provided us with personal information, please contact hello@hydratewel.com and we will delete it.

Section 9 – Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information, but no system is completely secure.

We retain personal information only as long as necessary to:

  • Fulfill orders or provide requested services;
  • Comply with legal, tax, or accounting obligations;
  • Resolve disputes and enforce agreements.

Section 10 – Your Rights and Choices

Depending on your location (e.g., California, Virginia, Colorado, Canada, EU/UK), you may have the right to:

  • Access / Know the personal information we hold about you.
  • Delete your personal information.
  • Correct inaccurate data.
  • Port your data to another provider.
  • Opt out of the sale or sharing of personal information or targeted advertising.
  • Withdraw consent to marketing communications at any time.

You can exercise these rights by contacting us at hello@hydratewel.com.

We will verify your identity before processing requests and respond as required by law.

Section 11 – Complaints

If you have a concern about how we handle your data, please contact us first. Depending on your jurisdiction, you may have the right to appeal our response or file a complaint with your local data protection authority.

Section 12 – International Data Transfers

We may transfer your information to servers outside your country of residence (including to the United States).
If you reside in the European Economic Area (EEA) or United Kingdom, we rely on Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms approved by regulators to protect your information.

Section 13 – Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or our practices. When updated, we will post the revised policy and update the “Last updated” date above.

Section 14 – Contact Information

For questions about this Privacy Policy or your personal information rights, contact us at:

WEL Nutrition LLC

hello@hydratewel.com

418 Broadway, Ste N, Albany, NY 12207, USA